[Sbse] Publishing question and Renewable Energy Topic

Randolph M. Fritz rmfritz3 at gmail.com
Tue Apr 13 14:07:14 PDT 2021

I think this is all excellent advice. I especially want to underscore, "So
you should ask what marketing the publisher will specifically do for your
book and what the marketing budget is."

For authors, the whole reason to make a conventional publication deal is
that the publisher assumes financial risk and provides services. If they
start demanding services from an author, there is that much less reason to
make a deal.

Financialization ruins everything.
Randolph M. Fritz || rmfritz3 at gmail.com

On Tue, Apr 13, 2021 at 11:53 AM R Lorch <richard at rlorch.net> wrote:

> Dorothy, all,
> Three important questions every author should raise when selecting a
> publisher are:
> 1. What will the cost of the book be?  Will it be affordable for my
> intended audience?
> 2. What will you do actually market the book - i.e. tell people that it’s
> actually out there?
> 3. How will the publisher add value to your manuscript?
> Some publishers will not commit to fixing a price for the book and they do
> not want to give you control over the price.  You must insist on a price
> and have the price specified in the contract. Otherwise, a publisher may
> set the price point well above what your audience can afford.  If you want
> to reach a student audience, then price is an important factor.
> Some publishers do very little marketing these days. Most create a webpage
> with key facts about the book, but little more. A few publishers don't send
> out a printed copy for book reviews. (They will send e-books for review
> which saves them some costs - but this practice is not appropriate for
> someone spending a great deal of time effort reviewing a book.)  So you
> should ask what marketing the publisher will specifically do for your book
> and what the marketing budget is.
> Most publishers will send out a book proposal (and sometimes a book
> chapter) to external reviewers and then make a judgement about the book
> proposal. But will the editor actually carefully read the submitted
> manuscript and give you detailed feedback?  That varies hugely between
> publishers as editors in large commercial publishers are under great
> pressure to publish a large number of books and have various metrics to
> fulfil.
> Last, but not least, most large publishers have a few standard layout
> templates and book sizes.  Your book may be suited to one or more of
> those.  But the content of some books may require a specific size or
> layout, or need the drawings of buildings to be reproduced at the same
> scale. If that is the case, then a smaller publisher may be able to
> accommodate this.
> I would agree with the comment that Amazon is difficult to work with and
> take a huge cut. A university press may be a better option.  Some
> university presses are now publishing open access (i.e. free) books in
> electronic form.
> Over the years, I have been a book author, a book series editor and a book
> review editor.  So I have experienced these aspects from many different
> angles.
> Richard Lorch
> Editor in Chief, Buildings & Cities journal
> *From: *Dorothy Gerring <dgerring at pct.edu>
> *Subject: **[Sbse] Publishing question and Renewable Energy Topic*
> *Date: *11 April 2021 at 22:20:58 BST
> *To: *sbse <sbse at uidaho.edu>
> Hi SBSE Folks:
> I've been teaching a class on siting, sizing, specifying renewable energy
> systems for about 10 years. The books I've been using have become a bit
> dated (and they don't seem like they are going to be updated) and I was
> thinking of writing one because I can't find anything like what I want.
> My questions:
>    1. Would you find it helpful to have a book that explains basic
>    siting, sizing, and specifying of typical renewable energy systems? This
>    could be used for a studio class (or a systems class) or for a building
>    owner wanting to understand how and why to make their building more
>    efficient and if it is a good candidate for renewables.
>    2. What experiences (good and bad) have you had with publishers (such
>    as Wiley, McGraw Hill, etc.) and would you recommend one over another?
> As always, thank you for your feedback and lively discussion! It is
> wonderful to have a world-wide community of people who are so enthusiastic
> about teaching and sharing about building science issues.
> *Dorothy Gerring*
> Associate Professor
> Architectural Technology and Sustainable Design
> Pennsylvania College of Technology
> One College Avenue
> Williamsport, PA 17701
> 570-326-3761 ext. 7015
> ------------------------------
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